Brace yourselves: Instagram is going to discontinue it’s feature ‘Likes’.
Instagram rolling out this new update for users this week, Recently they announced the test that would hide like counts shown as publically from all instagram posts.
This test starts first in Canada, then cover more region including Brazil, Australia, Ireland, Japan, Italy, and New Zealand.
Find out the answers for all your questions:
Why Instagram hide public like counts?
What are the new design looks like after hiding likes?
How this Instagram’s new update works?
Is there any impact on influencers and businesses?
Why Instagram Hide Public Like Counts?
In the coming weeks you may see your instagram feed looking different.
Adam Mosseri, CEO of Instagram, announced that hidden likes on Instagram will begin testing for several countries including US.
According to Mosseeri at WIRED25 Conference, Now it’s time to expand their testing to the United States.
He also clear that while testing not everyone will be affected initially, some US based users are going to be a part of the current international test group, and we will increase user base as time goes on.
All this has happened to make Instagram a safe and healthy place to spend time online, and this is important for people’s mental health, especially for Gen Z.
As Mosseri shared, “the idea is to de-pressurize Instagram”, and make it a space that’s more focused on connections, conversations and community, especially for young people.
This is undoubtedly Instagram’s biggest news of 2019, and It is receiving mostly positive responses, especially from celebrities.
CardiB share her thoughts on this update:
Kim Kardashian West agrees that hiding Instagram likes count could be beneficial for our mental health.
How this Instagram’s New Update ‘Hidden Likes’ Works?
Instagram will not be hiding likes altogether, instead they will just hide count of likes, but account owner or user will still can see count of likes on a post with a tap.
Here’s what the new design looks like when instagram hide like counts from the post.
Mark Zuckerberg explained at F8 – “As you scroll through your feed, there are no like counts, You can see who liked a photo or video, you can tap through to see [the list], and if you have the time you can add them all up yourself.”
Now a question may be arising in your mind – Can I still able to see like counts on my posts?
Answer is yes, you still can see Like counts on your posts, even if your followers can’t.
But you can’t see directly under your post, instead you will have to tap on text “other” as seen in the image under your post.